Veteran Marketer Announces the Recapitalization of Pet Palette Distribution
Sykesville, MD | July 15, 2024
Pet Palette Distribution, a leading national wholesale distributor of high-quality pet products for the independent pet retailer community, announced today that its business assets have been acquired by industry veteran Chris Miller and Canopy Capital Partners (“CCP”), a Tampa-based private equity firm. This acquisition represents a significant milestone for Pet Palette and marks the launch of CCP’s new pet industry-focused investment strategy.
Chris Miller, an experienced leader in the consumer products and pet retail industry, brings his vision and expertise to Pet Palette as its new CEO. Prior to joining Pet Palette, Chris successfully led Boss Pet Products, Inc. in acquiring and turning around PetEdge Inc., a leading professional pet grooming supplies and consumer pet products eCommerce company. Chris is now focused on leveraging Pet Palette’s strong customer base and driving growth with renewed energy and strategic direction.
“Pet Palette is renowned for its expertly curated assortment of quality pet product brands, outstanding customer service, and impeccable operations,” said Miller. “We are thrilled to partner with our valued customers and the veteran management team to build on the strong foundation that has been established. Our goal is to innovate new products, expand business channels, and meet the evolving needs of our diverse customer base, including expanding into complementary product verticals such as pet grooming.”
Based in Sykesville, MD, and in business for over 15 years, Pet Palette has built a strong reputation within the independent pet retail community. The Company’s core mission has always been to be a true value-add partner to both retailers and manufacturers, focusing on maintaining a wide selection of high-quality products, staying responsive to market trends, and delivering top-notch customer service.
“This is a fantastic opportunity for our amazing customers, employees, and associates,” said Dr. Bruce Herwald, VMD, founder of Pet Palette. “With these new resources, we can accomplish many of the initiatives we have always envisioned and continue to serve our customers better than ever.”
“We’ve been searching for the right business and partner to kick off our investment thesis in the pet space, and we believe Pet Palette, under Chris Miller’s leadership, is the perfect fit,” commented Beckett Brandewie, Principal at Canopy Capital Partners. “We are excited to support the business and Chris’ vision for creating an ecosystem of the highest quality pet products and brands aligned with customers' wide-ranging needs.”
About Pet Palette Distribution
Pet Palette Distribution, headquartered in Sykesville, MD, has been serving an extensive array of customers for over 15 years. The business focuses on distributing high-quality pet products, including toys, leashes, bowls, apparel, shampoo, treats, and health and wellness offerings. Pet Palette is actively seeking additional partnerships throughout the pet products industry. Business owners interested in partnering or learning more about Pet Palette are encouraged to reach out to Chris Miller chris@petpalette.com or visit www.petpalettedistribution.com.
About Canopy Capital Partners
Investing since 2015, Canopy Capital Partners (“CCP”) is a private equity firm based in Tampa, Florida. CCP focuses on investing in high-quality, lower-middle market service businesses throughout the Southeast and Florida. In addition to bolt-on acquisitions for its current six portfolio companies, CCP is actively seeking new platform investment opportunities.
Veteran Marketer Announces the Recapitalization of Pet Palette Distribution
Sykesville, MD | July 15, 2024
Pet Palette Distribution, a leading national wholesale distributor of high-quality pet products for the independent pet retailer community, announced today that its business assets have been acquired by industry veteran Chris Miller and Canopy Capital Partners (“CCP”), a Tampa-based private equity firm. This acquisition represents a significant milestone for Pet Palette and marks the launch of CCP’s new pet industry-focused investment strategy.
Chris Miller, an experienced leader in the consumer products and pet retail industry, brings his vision and expertise to Pet Palette as its new CEO. Prior to joining Pet Palette, Chris successfully led Boss Pet Products, Inc. in acquiring and turning around PetEdge Inc., a leading professional pet grooming supplies and consumer pet products eCommerce company. Chris is now focused on leveraging Pet Palette’s strong customer base and driving growth with renewed energy and strategic direction.
“Pet Palette is renowned for its expertly curated assortment of quality pet product brands, outstanding customer service, and impeccable operations,” said Miller. “We are thrilled to partner with our valued customers and the veteran management team to build on the strong foundation that has been established. Our goal is to innovate new products, expand business channels, and meet the evolving needs of our diverse customer base, including expanding into complementary product verticals such as pet grooming.”
Based in Sykesville, MD, and in business for over 15 years, Pet Palette has built a strong reputation within the independent pet retail community. The Company’s core mission has always been to be a true value-add partner to both retailers and manufacturers, focusing on maintaining a wide selection of high-quality products, staying responsive to market trends, and delivering top-notch customer service.
“This is a fantastic opportunity for our amazing customers, employees, and associates,” said Dr. Bruce Herwald, VMD, founder of Pet Palette. “With these new resources, we can accomplish many of the initiatives we have always envisioned and continue to serve our customers better than ever.”
“We’ve been searching for the right business and partner to kick off our investment thesis in the pet space, and we believe Pet Palette, under Chris Miller’s leadership, is the perfect fit,” commented Beckett Brandewie, Principal at Canopy Capital Partners. “We are excited to support the business and Chris’ vision for creating an ecosystem of the highest quality pet products and brands aligned with customers' wide-ranging needs.”
About Pet Palette Distribution
Pet Palette Distribution, headquartered in Sykesville, MD, has been serving an extensive array of customers for over 15 years. The business focuses on distributing high-quality pet products, including toys, leashes, bowls, apparel, shampoo, treats, and health and wellness offerings. Pet Palette is actively seeking additional partnerships throughout the pet products industry. Business owners interested in partnering or learning more about Pet Palette are encouraged to reach out to Chris Miller chris@petpalette.com or visit www.petpalettedistribution.com.
About Canopy Capital Partners
Investing since 2015, Canopy Capital Partners (“CCP”) is a private equity firm based in Tampa, Florida. CCP focuses on investing in high-quality, lower-middle market service businesses throughout the Southeast and Florida. In addition to bolt-on acquisitions for its current six portfolio companies, CCP is actively seeking new platform investment opportunities.